Packaging Design & Sustainability
Coffee Packaging | Coffee @ Home | Coffee Break ☕
Originating from a quaint wooden shop along Temple Street in old Melaka Town, Aik Cheong has evolved into a renowned name in premium coffee brewing and consumption, both locally and internationally.
With over 50 years of dedication, Aik Cheong remains steadfast in delivering consistently high-quality gourmet beans, powders, and blends, ensuring the finest aroma, body, and taste. The company is committed to innovation and boldness in product research and development, poised to share its passion for coffee brewing worldwide in the new millennium.
To enhance sustainability and eco-friendliness, I proposed replacing Aik Cheong's plastic packaging with craft box packaging. I designed two new packaging concepts in an illustrative style, incorporating elements that symbolize Aik Cheong as a Malaysian brand. The redesigned packaging highlights the brand's commitment to providing high-quality coffee that retains its rich taste, even when brewed at home. One concept focuses on Malaysia's multiracial identity, while the other showcases the art of coffee-making. These new packaging designs aim to accentuate Aik Cheong's brand personality as local, vibrant, and captivating.
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Website
Brand: Aik Cheong Sdn. Bhd. ®
Project Type: University Assignment
Software: Adobe Photoshop, Adobe Illustrator, Blender-2.92.0
*Student Project*
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